Unilever’s Marmite brand and Marks & Spencer have teamed up for the first time to launch a new range of co-branded ‘love them or hate them’ bakery and chilled products.
Rolling out today in over 450 M&S stores, the new range includes Marmite Cream Cheese (£2.50 – 140g) and Marmite Butter (£3-100g) for cooking in the chiller cabinets, as well as freshly baked in-store Marmite and Cheese Twists (£1).
The innovation behind the new range was a collaboration between Marmite and M&S’s in-house product development team.
The new Marmite Cream Cheese and Marmite Butter will carry the same distinctive black and yellow brand colours as the iconic Marmite jar.
Chloe Irwin, Head of Licensing for Unilever brands in the UK & Ireland said: “Marmite lovers are always on the hunt for new ways to enjoy their favourite spread and we think these three products from foodie favourite M&S will be the answer to their prayers.
“The new trio of products will appeal to Marmite enthusiasts, those looking to try it for the first time, as well as creative cooks who are looking to experiment with new recipes.”
April Preston, Product Development Director at M&S added: “At M&S, we have a far-reaching transformation plan to protect the magic of M&S food, whilst modernising the rest of our offer. Part of that magic is our famous innovation and our collaboration with Marmite is a great example of first to market product development, which brings together two iconic brands to create a range for the nation’s marmite lovers.”
