Wholesaler Parfetts has issued a plea to suppliers amid the unprecedented spike in demand for grocery products caused by the coronavirus outbreak.
During the week ending 21 March, the company’s sales (excl. cigarettes) were up 100% on the same period in 2019.
Greg Suszczenia, Joint Managing Director at Parfetts, said: “The most important thing for me right now is that our suppliers meet this change in demand and do not prioritise bigger customers; for me, it’s the reverse.
“Our customers are in the heart of communities. The overwhelming majority know many of their customers by name, and I continually hear heart-warming stories. This distribution channel must be supported because it massively over indexes in the demographics of those that are affected, particularly the elderly. Lockdown will be particularly tough for these people.
“Given the demand, we are also urging our retailers to maintain their standard pricing structure. Despite the odd one, it’s been pleasing to hear our retailers adhering to this and also introducing sensible consumer purchase limits on key lines.”
Parfetts has moved its operations to a 24/7 footing and has maintained its standard depot opening hours to support retailers. The company is also recruiting additional staff to cope with the extra demand, as well as absences due to sickness and self-isolation. Field-based and head office staff have been deployed in depots to help restock shelves and pick for online orders.
Suszczenia added: “To date, I couldn’t be prouder of our colleagues and how the whole company has reacted in these unprecedented times.”
To recognise the efforts of its staff, the company is bringing forward its July bonus payment to 9 April with it being paid out at its maximum level.
Parfetts has seven cash & carry depots and also runs the Go Local retail club and symbol group consisting of over 500 fascias and 3,750 club members.
NAM Implications:
- Everyone counts now but even more in the medium and long term.
- Apart from the current urgencies, all stakeholders are laying down memories of experience at this time…
- …that will materially affect the perception of fair-share and behaviour in the future.
