In an effort to ease the current pressure on supermarket retailers and help people to stay indoors amid the coronavirus pandemic, organic baby food brand Piccolo has opened a temporary online store offering free delivery.
Parents will be able to purchase one month’s supply of Piccolo’s baby meal pouches, pastas and cooking sauces, as well as its range of organic formula milks.
Piccolo is donating five meals to a foodbank for every bundle of food or milk ordered from the website. It will do so in partnership with City Harvest, which supports more than 60 community organisations that play an integral role in improving the lives of London’s most vulnerable children.
Piccolo’s founder and former CEO of Slow Food UK Cat Gazzoli said: “As a mum myself who has just welcomed a second child into the world, I can connect with the worry some parents are feeling at the moment as they try to get hold of the things they need to look after their families. I hope by offering access to our products directly this will go a small way to help, and we are absolutely committed to helping City Harvest reach more families in need with nutritious food in the capital.”
