As the devasting effects of the coronavirus pandemic spread across the globe, everything from the way we work, to the way we shop has been turned on its head. In just eight weeks, social distancing, panic buying, major staff shortages and stretched supply chains have all put FMCG manufacturers and retailers under pressure.
This experience represents the biggest shift for retail in decades, with the emergence of new needs that will drive a fundamental change in the industry and require a new response.
This IRI whitepaper outlines six key implications that will impact the consumer and retail landscape that have emerged during the crisis.
