Morrisons has revealed that its new telesales grocery shopping service has already received 100,000 orders.
The supermarket group launched the service in April after receiving calls from customers who were self-isolating, elderly or vulnerable and were not able to visit a shop.
Shoppers are able to place orders directly over the phone, rather than online like most delivery services.
The delivery is made the following day, free of charge, by a staff member from the local store.
David Potts, Morrisons Chief Executive, said: “The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries. We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from Morrisons.”
