After a year of uncertainty and falling consumer confidence, food brands were already feeling the pressure before the coronavirus outbreak. However, Kantar’s latest ranking of Britain’s most chosen food brands shows that 12 of the top 20 grew in 2019, demonstrating that there are growth opportunities for even the biggest brands.
The annual ranking was again topped by Warburtons, followed by Heinz, McVitie’s, Hovis, and Walkers. The study uncovers the key market trends at play and highlights how successful brands have addressed these.
Read the report on the Kantar website
