Kantar has released its latest Brand Footprint ranking of the most chosen dairy brands in the UK, providing insights on key developments in the sector.
The annual ranking was again topped by Müller, followed by Cathedral City, Alpro, Lurpak, and Cravendale.
The study uncovers the role of the discounters on the market and the rise of dairy alternatives. It also provides examples of how dairy brands have responded to changing patterns of consumption and grown through providing low-sugar snacking options. The impact of shoppers’ rising environmental concerns and attitudes around health are also examined.
