Forecourt retailer the Highland Group has recently signed a deal to be supplied by Nisa Retail.
The group, run by father and son team Steve and Tom Highland, agreed terms and commenced trading with Nisa in April, at the height of the coronavirus crisis.
The group, which currently operates four forecourts, has initially moved its business in Royston, Cambs, across to Nisa and the store has been converted to Nisa’s Evolution format and fascia.
The Highland Group hopes the addition of a new extended range available through Nisa, including access to more than 2,000 Co-op own brand products, will take the store to the next level.
Tom said: “Having such a vast range of own-brand products with a strong name that people know and trust, has helped us grow the shop sales not only in areas where we were already strong, but also in new areas such as fresh produce where we have struggled in the past.”
Since expanding the shop and enhancing the range in the Royston store, sales have increased by 100% with plans for further growth.
Head of key accounts at Nisa, Victoria Lockie said: “We are really pleased to embark on this relationship with the Highland Group – a successful and respected forecourt retailer.
“Working closely with the team we expect their customers to be delighted with what they will now find instore and we’re confident that with our support we will be able to help them grow sales further.”
NAM Implication:
- Scope/need for Highland Group KAMs to emphasise brand values?
