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Dobbies Grocery Venture With Sainsbury’s Gets Underway

Dobbies has opened its revamped foodhall in Edinburgh after revealing earlier this month that it had struck a deal to sell products from Sainsbury’s in its garden centres.

Shoppers visiting the foodhall will now be able to choose from a range of over 3,000 Sainsbury’s own label products in the ambient, chilled, fresh and frozen categories as well as other grocery, household and toiletry items.

Dobbies-foodhall

Graeme Jenkins, Chief Executive of Dobbies, said: “Today we celebrate the opening of our new look foodhall at our flagship store in Scotland, with a diverse range of Sainsbury’s products now available for customers. This new comprehensive food and grocery offer complements our garden centre ranges, providing convenience and a wide product selection for our customers.”

NAM Implications:
  • A pointer for other specialist retailers wanting to optimise footfall.
  • With possible opportunities for branded suppliers via those retailers prepared to take a mix of brand and own label…