Nisa’s annual Expo will now take place in October but only as a virtual event. The convenience group’s popular trade show was originally due to take place on 24 & 25 March but was postponed due to the coronavirus outbreak.
With large gatherings still banned, Nisa is proceeding with the event through a virtual platform. The group stated that the Expo will still include all the usual features of its normal exhibition held at Stoneleigh, together with some additional interactivity that is made possible by it being virtual.
The event will offer opportunities for one-to-one supplier meetings, virtual store tours, special deals, category insights and interaction with Nisa staff, partners and suppliers.
The group stated that decision to host Nisa Expo virtually was driven by a desire to support its partners and suppliers that have been heavily impacted by the crisis, while providing a safe environment for all participants to interact.
“The events of 2020 have meant that the independent retail environment has been extremely challenging but the sector has really stepped up and through working closely with our supplier base we have been able to differentiate ourselves from the competition and gain market share,” said Nisa CEO Ken Towle.
“We felt that now more than ever it was important to work together with our suppliers, partners and Nisa head office teams to really showcase Nisa and the full range of Co-op own label products. We are really proud to create the first ever Nisa Virtual Expo that will include all the usual features of Stoneleigh along with some new elements that are only possible through a virtual platform.”
Registration for the Expo will open in the coming weeks, at which point further details will be revealed.
NAM Implication:
- Many will watch with interest…
