Nisa has revealed that frozen food sales across its stores have soared as the impact of the pandemic continues to reflect in the convenience sector.
The category has become increasingly popular with shoppers during the crisis with Nisa seeing year-on-year value up by almost a third.
The group’s category controller David Lunn said sales for January to June this year were up considerably, and he believes the outlook for the remainder of 2020 remains “very positive”.
He said: “For the first six months of this year, frozen food sales were up 32% year-on-year in value, with all categories in growth for Nisa.
“Shoppers have become sold on the idea of having a well-stocked freezer and others are on a budget, looking for a cost-effective way to reduce waste as we head into a downturn in the economy.”
And although lockdown measures have now relaxed and the growth in frozen food has eased, the sector remains strong with Nisa highlighting the success of its £5 frozen meal deal.
Meanwhile, the group stated that the addition of the Co-op range, which now accounts for more than 20% of frozen sales, has been instrumental in its success this year.
“The Co-op own brand has created opportunities in other categories which we haven’t had before such as the plant-based Gro range,” added Lunn.
