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Convenience 2.0: An Online Twist To A Retail Stalwart

The term ‘convenience store’ is poised to take on an entirely new meaning. Historically, it’s been used to refer to the local bricks & mortar retailer often just a few blocks from your home. But today, our increasing reliance on e-commerce has transformed online shopping into the convenience store of the future. And that has critical implications for brands and retailers.

Read the full article on the Nielsen website

NAM Implications:
  • To quote: online expectation of ‘ease of use, product availability and expediency’.
  • i.e. entry level requirements.
  • ‘Impulse categories’: Bricks & Mortar outlets will also have to contend with the negative resistors of lockdown (see Pic below)
  • (Meanwhile, lots of online insight it this Nielsen article, worth a look)

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