Bestway Wholesale is introducing Taggstar, an innovative tool for social proof messaging, to its website.
The group stated that the tool brings increased functionality with the ability to enhance conversion whilst supporting its customers’ individual search requirements.
Managing Director for Bestway Wholesale, Dawood Perez, said: “This is just one of the many tools that we are looking to bring on board to drive the digital experience further in line with our customers changing buying needs and as smart technology advancement develops making engagement easier, more personal to the user, and more commonplace in day-to-day trading.
“Benefits of the new digital feature include increased conversion rates and revenue through recreating the social buzz and personal interaction of the physical store.
“We are at an early stage of testing but so far, we are deeply encouraged by early adoption and indicators are that increasing numbers of customers are staying with the digital journey and enjoying a positive online experience that is building on confidence and outcomes.
“We know how important social proofing is to our retailers and initial feedback is 100% positive. Customers are receiving insights into each category as they shop, which is influencing and informing their purchase decisions.”
Bestway Wholesale also highlighted that the new functionality of the site means that customers can now choose alternative SKUs when products are not in stock – or opt to receive an email as soon as the product becomes available at the depot.
Pervez concluded: “Technology is evolving at a rapid rate and we are committed to ensuring our business is leading the way across digital strategies that improve and enhance our customers’ experience, and place us at the forefront of digital excellence”.
NAM Implications:
- Opportunity for suppliers to piggy-back these digital initiatives?
- Or let your competitors show you how?
