Cosmetics giant L’Oréal has launched a digital-only make-up tool that enables social-media users to try on different looks as part of its online drive to make up for lost store sales caused by coronavirus lockdowns.
Read the full article on the netimperative website
NAM Implications:
- By using Augmented Reality combined with live videos of the potential buyer…
- …it’s enabling consumers to pick and choose…
- …their personal style from the comfort of their homes.
- Better still, watch the video…
