The first lockdown led to a genuinely unprecedented shift in consumer behaviour. Partly through choice, and partly because many options were simply no longer available, people sharply reduced spending across most categories. The scale of disruption caused by the second lockdown won’t be anywhere near that seen in March 2020 – but only because many of the initial spending changes have been maintained despite the gradual lifting of restrictions over the summer.
In this two-part series, Mintel explores six opportunities brands could tap into in the second lockdown.
Read the full article on the Mintel website
