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Ireland’s Retail Footfall Suffers Worst Hit In Europe

Retail footfall in Ireland has fallen more than anywhere else in Europe since the start of the Covid-19 crisis.

This is according to the November Retail Monitor report from Retail Ireland, the Ibec group that represents the sector. Its information is taken from Google mobility tracking data, and excludes grocery and pharmacy.

The study found that people in the country started adjusting their behaviour long before the most recent level 5 restrictions were formally announced. The group said retailers were increasingly concerned about their ability to manage social distancing, queueing and stock replenishment in a narrow three week December window, especially given the significant pent up demand due to store closures.

Retail Ireland is calling on the Irish Government to move now to unwind retail restrictions in advance of December. Director Arnold Dillon said: “In response to falling Covid case numbers and the need to manage Christmas trading safely over the coming weeks, the government should move to unwind retail restrictions in advance of December. A short three week shopping window in December will create significant additional challenges for retailers working to manage numbers in stores and reduce the need for queues. Public health is the priority and retailers are taking extra steps to ensure a safe Christmas for customers, including extended opening hours.

“As we have seen from earlier lockdowns, heightened Covid concerns have depressed consumer sentiment. We are hopeful sentiment will rebound when restrictions are lifted and the effects will not significantly impact subsequent spending patterns. The run up to Christmas is make or break for many retailers and every day counts. Many are relying on the period to make up for the major financial hit taken earlier in the year.”

Dillon added: “After a period of increased spending activity in the latter weeks of September, total spending declined through the first half of October. The latest daily data, up to 25 October, only covers the first four days of the nationwide ‘Level 5’ restrictions. As seen with the original restrictions, spending increased in the days leading up to, and in this case peaked on the day prior to, the new restrictions being introduced. While significant government supports are welcome, more is needed to help retailers manage commercial rent liabilities that continue to accrue during lockdown.”

NAM Implications:
  • Retailers were increasingly concerned about
    • Their ability to manage social distancing,
    • queueing and stock replenishment,
    • in a narrow three week December window.
    • Especially given the significant pent up demand due to store closures.
  • A warning re the equivalent impact in the UK of lifting Lockdown 2 on the 2nd December.