Coca-Cola has launched a new campaign titled ‘Open To Better’ which aims to “inspire people to embrace change and pledge to do things differently in 2021”.
To mark the launch, the soft drinks giant is introducing cans that will feature a series of “inspiring resolutions to encourage consumers to reflect on 2020 and look ahead to how we can be ‘Open To Better’ in 2021.”
The limited-edition packs of Coca-Cola Original Taste, Coca-Cola zero sugar and Diet Coke are rolling out to stores nationwide. People will also be given the opportunity to purchase a personalised can via a new online store.
The campaign is being supported by Premier League ambassadors Marcus Rashford and Alex Scott, as well as TV presenter Laura Whitmore, ballroom dancers AJ and Curtis Pritchard. They have all shared positive pledges for the new year which are available on the cans and complement further pledges, including: I will never take my friends for granted; I promise to listen more, just for you; I will never take us for granted; and No more excuses: our idea is happening.
Bryony Lester, Marketing Manager at Coca-Cola Great Britain, said: “For more than 136 years, Coca-Cola has used its voice to help unite people across the world. We have launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted.
“In 2021, our ambition is to be ‘Open To Better’ and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their friends and family.”
