Coca-Cola European Partners (CCEP) and the Monster Energy Co. have unveiled a new support initiative to help convenience retailers maximise energy drink sales.
The ‘Sales Supercharged’ website provides product info, insights on the latest trends in the category, and tips on merchandising.
CCEP stated that the initiative is designed for retailers looking to take advantage of growing energy drink sales; a sector which has grown by £72.5m over the last year. It claims that more than two-thirds of this has been delivered by the Monster brand, which is now worth £287m in the UK.
The Monster Energy portfolio also includes Relentless, worth £42m, and the Reign Total Body Fuel brand.
Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “The energy drinks sector is worth an incredible £667m to the convenience channel, and is now the largest soft drinks segment in this channel.
“And with the rise of new occasions including gaming and working out in the home, alongside consumer demand for zero sugar, innovative new flavours and drinks with added functionality, this growth is only set to continue.
“With our wining portfolio, supported by the Sales Supercharged platform, convenience retailers of all sizes can make their energy fixture work harder and give their sales some extra muscle power.”
