Morrisons is reported to have begun offering wholesale terms to independent stores with more than 1,800 lines in three promotional periods.
Analysis of the 330 lines from the current wave that were also ranged by Booker showed the supermarket’s promotional offer to stores is priced 8% lower than the leading convenience wholesaler.
Read the full article on the betterRetailing website
NAM Implications:
- Opportunity for suppliers in these categories to try to compare how their brands feature in this initiative…
- Not only to ensure and maintain a fair share of any action…
- …but also to get an idea within their own business of where this initiative is headed.
