Champagne fell flat last year, with sales tumbling as the pandemic forced drinking venues to close and celebratory events were put on ice, although some year-end cheer meant the decline was less steep than initially forecast.
Read the full article on the Reuters website
NAM Implications:
- Key issue is the extent to which the Grocery channel can make up the difference…
- …and the resulting impact on the on-trade business…
- …medium and long term.
