AB InBev’s Budweiser Brewing Group UK&I subsidiary has appointed Mark Wingfield-Digby as its new Off-Trade Sales Director.
The firm said he will be responsible for “accelerating Off-Trade sales” across its portfolio of brands, including Budweiser, Bud Light, Corona, and Stella Artois.
Wingfield-Digby replaces Jerry Maguire who is returning to his role as AB InBev’s Director of Off-Trade Sales for Europe.
Wingfield-Digby has worked at AB InBev since 2005 and has held senior roles across the off-trade, on-trade, category management and trade marketing teams both in the UK and in Europe. He most recently worked as On-Trade Sales Director for Europe, and prior to that, worked as Director of Trade Marketing and Category Management for Europe.
Wingfield-Digby commented: “The team have done an amazing job in 2020 managing the huge surge in demand that came as a result of COVID-19 and I am proud to be coming in to lead such a resilient and high-performing team.
“The plan is to continue to focus on building a sustainable and profitable business, developing mutually beneficial relationships with our customers and growing our amazing portfolio of brands. I’m also excited to help customers and consumers alike celebrate once we are able to come together again.”
Paula Lindenberg, President of Budweiser Brewing Group UK&I, added: “Mark’s commercial experience and in-depth knowledge of the UK market make him the ideal person to take our Off-Trade proposition to new heights. I’d like to thank Jerry for his hard work, and welcome Mark back to the UK during what will certainly be a busy period.”
Last week, the Budweiser Brewing Group said it was expecting a stellar year for beer sales in the Off-Trade following the stand-out performance of the category in 2020.
