Morrisons has started offering discounted cuts of pork, gammon, sausages and bacon to help British pig farmers that have been heavily impacted by Brexit.
The UK is a major producer and exporter of pork. However, for the last six weeks, the EU has taken substantially less British meat. As a consequence, a “pork mountain” is said to be building up as farmers struggle to find a home for their produce.
Morrisons has stepped in by cutting pork prices for 10 weeks in the hope the offers will boost demand and so help farmers out.
Sophie Throup, Head of Agriculture at Morrisons, said: “Britain produces some of the finest pig breeds and pork products in the world. But pig farmers are currently facing difficult times.
“We’re British farming’s biggest supermarket customer and feel it’s our duty to help. So we’re introducing knockout deals across our store – and hope this will encourage our customers to help farmers by buying more pork.”
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