The Fragrance Shop has unveiled a new membership scheme called ‘My TFS’ in an effort to boost loyalty amongst its customers.
With a choice of three plans, for a varying annual fee (£15 to £39), customers that sign up will be offered a select number of 20% off vouchers, access to unique offers and other perks, as well as free express delivery and early access to sale events.
Sanjay Vadera, CEO of The Fragrance Shop, said: “We’re delighted to launch My TFS to our loyal customer base. At The Fragrance Shop, our number one priority has always been delivering the best value to consumers, and we are confident they will love the perks of becoming a My TFS member.
“We look forward to welcoming shoppers to our fragrance family so they can enjoy their discounts and offers.”
NAM Implications:
- A lock-in relationship with willing consumer-shoppers has to be of benefit…
- …especially if always combined with delivering more than it says on the tin.
- In which case better to be on board than not…
