ECRM, a provider of end-to-end product sourcing solutions for retailers, has announced a “first-of-its-kind industry experience” that aims to change how consumer packaged goods (CPG) products get discovered.
The firm’s ‘2021 Global Market: Food & Beverage’ event will bring together thousands of retail buyers and product suppliers from around the world to meet face-to-face virtually between 28 June and 2 July.
“The scale and magnitude of the 2021 Global Market: Food & Beverage can’t be overstated,” said Greg Farrar, CEO of ECRM. “We are utilising best-of-breed technology, built specifically for retail and the consumer packaged goods industry, to provide participants an unmatched global marketplace experience that will define the future of how retailers and brands connect.”
The event aims to deliver international scale with an “immersive product discovery experience” combined with a virtual meeting environment built specially for brands to showcase relevant products to buyers from retailers of all sizes and locations. This is made possible with ECRM’s latest technology innovation which integrates its virtual platform, ECRM Connect, with RangeMe, an online product discovery platform.
Product discovery for registrants begins on 17 May and runs through to 21 June. During this time, food, beverage and foodservice buyers can find relevant products within their respective categories on RangeMe, and with the click of a button, select those brands that they would like to meet with virtually.
Brands that are selected will be invited to choose an available time on that buyer’s calendar for a face-to-face meeting. Scheduled meetings begin 28 June until 2 July on ECRM Connect and will run 24 hours a day to accommodate global participants.
“I’ve had success as both a RangeMe subscriber and an ECRM program participant,” said Natasha Fagri, Co-Founder of Frost Popsicles. “Having the ability to seamlessly leverage both together on this scale, along with a slate of educational programs, is a great opportunity for any food and beverage brands. I look forward to participating.”
2021 Global Market: Food & Beverage will also feature a dynamic content line-up during the week of meetings that kicks off with a chat with entrepreneur and bestselling author, Gary Vaynerchuk. Additional content will run throughout the week featuring daily keynotes, market insights, and interactive workshops led by industry leaders and experts.
Registration for both buyers and brands opens today until 7 June – see here
