The Coca-Cola Company has unveiled a new design system for the Coca-Cola trademark that brings its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke lines together in an evolution of the ‘One Brand’ strategy that the soft drinks giant launched worldwide in 2016.
The new design has been simplified, removing added elements such as the red disc, to elevate the iconic trademarks with global consistency. As a visual metaphor to uplift, the new design also raises the Coca-Cola logo to the top of the label.
The firm stated that its intent was to provide a “simple and intuitive navigation system” that carries across all Coca-Cola variants, while simultaneously celebrating the Coca-Cola logo.
The updated design will be led by Coca-Cola Zero Sugar, which also recently debuted a new recipe that aims to bring the taste closer to that of the original variant. A new marketing campaign called ‘Best Coke Ever?’ is currently supporting the new recipe.
The new recipe, design and campaign for Coca-Cola Zero Sugar has already launched in Europe and Latin America. The roll-out of new design on the other trademark variants will take place throughout 2021, with its flavours range to be fully converted during 2022.
