Nisa Retail has unveiled its new Rebate terms, Fresh Rewards, which give independent retailers the opportunity to unlock up to 5.5% rebate from the wholesaler.
The group stated that the rebate model has been built on “simplicity and fairness” and will make it easier for its Partners (retailers) to see how much they could potentially earn so they can “focus on driving their business forward”.
The new terms reward retailers based on their weekly order value, as well as stocking Co-op own brand products. The entry threshold for a 1% rebate starts at £4,000 and retailers can earn up to 4% rebate by spending £12,000 or more, which Nisa claims is a lower minimum spend threshold than its key competitors. Additional benefits are also available for being a Nisa fascia store.
Martin Rogers, who heads up strategy and transformation at Nisa, said: “We’re always looking for new ways to create greater value for our partners and our new terms are a huge step forward in the way we can trade together. Fresh Rewards have been designed to make it easy for partners to see our competitive prices and understand the rewards they can access through spending with us, so we can be clear about the value of us working together to grow their business.
“Our partners have told us for some time that our rebate structure needed to change, and we wanted to launch them earlier, but were focused on supporting our partners to serve their communities with distinction through the pandemic. We’re proud that even with the challenges of the last year, we’ve built and tested these new terms, and have stripped out all the historic complexity to create a simple set of five criteria. These will allow our Partners to find a combination that works for them and their business, save time and energy working with us, so we can work together to release even greater benefits. And the feedback from our partners has been fantastic.”
As part of the new terms, the minimum order quantity remains the same and all retailers must sign up to receive local marketing support. Additional charges, which previously had to be paid, such as marketing and membership levies, and an annual exhibition fee, have been removed, and are now all included in the yearly membership fee of £860, saving retailers at least £600 per year.
Through the unchanged membership fee, Nisa highlighted that retailers will also get access to its new partner proposition, Fresh Thinking, which goes live in June. This provides them with access to a field team consisting of Retail, Fresh Food & Store Development Managers along with convenience and symbol expertise through its Insight team, access to planograms, marketing support, central helpdesks and expertise and the Co-op promotional plan.
Rogers added: “Just last month we launched our Fresh Thinking proposition to our Partners, and Fresh Rewards is a great example of how we’re providing our partners the tools they need to create the best customer offer in their area and supporting them to make their business thrive so we can grow in partnership together.”
NAM Implications:
- A no-brainer for independents.
- And given suppliers need of wholesalers…
- …worth your full support.
