Customer communities are now deemed an indispensable feature in any brand’s toolkit. With 86% of Fortune 500 brands reporting that they have experienced “deeper and richer insights into customer needs” from consumer communities [MYcustomer] – and 82% saying they have gained the “ability to listen to and uncover new questions” – the importance of building customer loyalty and trust through digital communities cannot be understated.
And when 88% of our focus groups reported that they are eager to be involved in brand decisions, the question is no longer ‘if’ but ‘when’, ‘where’ and ‘how’.
So, how can you join the brands that are getting it right by setting up your very own market research community? Access Bulbshare’s in-depth, ten-step guide to the whys and hows of creating an army of advocates for your brand…click here
