Liverpool-based food & drink manufacturer Princes has appointed Simon Harrison to the new role of Chief Commercial Officer (CCO).
He will join the company’s board of directors from June and will be responsible for all sales, buying and marketing operations across the business.
He is moving from Coca-Cola European Partners (CCEP), where he is currently VP of Commercial Development having spent over 20 years at the soft drinks bottler in various sales and marketing leadership roles.
Cameron Mackintosh, Managing Director at Princes, said: “Simon joins us with a wealth o experience in the FMCG sector. With his in-depth knowledge of the food and drink industry and valuable expertise, Simon will play an important role as we continue to transform our business and help us realise our strategic ambitions and growth plans.
“As we continue to adapt to the evolving marketplace, I am confident that Simon will be a huge asset to our business, customers and consumers.”
Harrison added: “With its diverse portfolio of branded and own-label products, expanding global network and solid brand reputation, Princes is in a strong position, with a clear strategy in place for the future. I’m looking forward to this new journey with the group as it continues to innovate, grow and evolve.”
