LloydsPharmacy has revealed that it has started working with point-of-sale (POS) marketing specialist Ecrebo to bring bespoke offers and savings to its customers.
The UK’s second-largest pharmacy chain is using Ecrebo’s OnPoint Total Receipt Marketing solution to help drive targeted engagement. This will see personalised offers and messages added to paper receipts issued at all 1,100 LloydsPharmacy sites (excluding pharmacies located in Sainsbury’s stores).
Following successful trials, the retailer is hoping the full roll-out will help improve customer loyalty as the business adapts to changing shopping behaviours and customer needs post-pandemic.
Bespoke offers will include free giveaways and money off coupons for customers to spend in-store and online. The offers are based on what is in the shopper’s basket and printed at the bottom of their receipt.
Kyle Rowe, Chief Marketing and Digital Officer at McKesson UK, the chain’s parent company, said: “LloydsPharmacy is going through an exciting period of transformation and our customers are at the heart of this. Our partnership with Ecrebo is all about better understanding their needs so we can provide a one-to-one shopping experience, rewarding them with offers that are tailored to their shopping tendencies in real-time.
“Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons specific to a single pharmacy or our entire estate. We want our pharmacies to be a consumer destination for OTC products, as well as prescriptions and healthcare services, and as we continue to innovate and drive our omnichannel strategy forward, partnerships with companies like Ecrebo will become increasingly important in helping us to achieve our vision.”
NAM Implications:
- Best to be part of this initiative…
- …than wait for your rivals to show you how?
