Jisp, the all-in-one shopping app that is currently working with Nisa and Bestway, has linked up with Marin’s Quad UK, a key player in the Point-of-Sale (PoS) industry, to launch a new marketing and compliance solution for the convenience sector.
Combining Jisp’s grocery shopping app with Marin’s in-store solutions, the Digitally Enabled Point-of-Sale, or DE-POS, will allow consumers to redeem pre-existing trade offers between FMCG brands and major wholesalers by scanning QR codes with their mobile phones in thousands of convenience stores.
Using Jisp’s customer profiling, participating brands will also have access to real-time data highlighting who is buying their products, where and when via digitally enabled offers. The reports will directly correlate to ROI figures, enabling brands to analyse the success of the campaigns and hyper-personalise their future promotions.
Stephen Back, Sales Director at Marin’s UK Limited, said: “I am absolutely delighted to have agreed a partnership with Jisp whose revolutionary technology allows independent retailers to compete at the same level as major multiples. Introducing DE-POS, in collaboration with Marin’s Quad, will be of enormous significance to the UK convenience sector.
“Brands have been looking for a solution that helps them take control of their trade marketing spend whilst at the same time offering consumers an exciting mobile shopping experience. Our innovative range of in-store POS displays coupled with the Jisp shopping technology will revolutionise this space for all parties involved.”
DE-POS will also be able to monitor promotional compliance at a retailer level based on the number of QR scans, with the potential to incentivise retailers that have actively engaged with a marketing campaign.
Julian Fisher, CEO and Founder of Jisp, commented: “We are very proud to work with such an iconic company as Marin’s Quad UK as we continue disrupting and improving retail processes. With people finally embracing their freedom post-lockdown and shopping in stores, it is very important for brands and retailers to maximise customer engagement with their products and offers. DE-POS is a brilliant solution to give brands more visibility over their campaigns whilst ensuring marketing and sales compliance across participating stores”.
NAM Implications:
- Looks like a win-win for suppliers and retailers.
- Especially at Indy level.
- Apparently offering access to all the tools used by the big guys…
- A no-brainer?
