Amazon has confirmed that its annual ‘Prime Day’ global sales event will be held on the 21st and 22nd June.
In past years, the popular and highly publicised event has typically been held in July. However, due to the pandemic, Prime Day during 2020 was delayed until October in most markets around the world.
Amazon stated that the shopping extravaganza will offer Prime members over two million deals worldwide across every category on its website.
Amazon will also be running a promotion aimed at supporting small businesses. Starting 7 June and running up until Prime day’s start, members that spend £10 on items sold by a participating small business will receive a £10 credit they can spend later during the main two-day event.
“This Prime Day, we’re offering Prime members millions of deals from great brands which we know our customers love. We’re also continuing our support for the small businesses selling on Amazon by running our ‘spend £10 get £10 offer’, which will help thousands of smaller companies in the run up to Prime Day,” said John Boumphrey, Amazon UK Country Manager.
“As a Prime Day first, we’re also delighted to be increasing our donations to charity when customers shop through AmazonSmile, so there is plenty for everyone this year.”
Amazon has posted record profits and sales during the pandemic after it benefitted from home-bound consumers doing more shopping online and using its other products such as video streaming and smart tech devices.
