Amazon opened its fifth hi-tech ‘Fresh’ convenience grocery store in the UK yesterday.
The ‘just walk out’ store close to Camden Town, London, joins sites in Canary Wharf, White City and Wembley Park that have opened in recent months. They followed the launch of the online retailer’s first physical grocery store outside North America in Ealing in March.
The latest Amazon Fresh outlet operates from a former Evans Cycles shop on Chalk Farm Road, close to where Morrisons recently revamped its long-standing supermarket in the area.
The 2,500 sq. ft. site features the same cutting-edge sensor and camera technology that allows shoppers to simply place items in their bag and then be automatically billed when they leave.
Amazon has previously said it plans to open more of the hi-tech grocery stores in heavy footfall areas across London and look at other city centre locations. The retailer reaffirmed yesterday that it was planning further openings in the greater London area.
Analysts have suggested that the online giant will want up to 30 outlets in the first phase of its expansion in the UK, before deciding on a wider roll-out.
Amazon Prime members who shop at any of the five London stores between now and 22 June can get a free hot drink to mark the online giant’s Prime Day sales event that begins on Monday.
