The coronavirus crisis has caused a permanent shift to people buying more tech, according to the boss of electrical goods retailer Dixons Carphone.
Chief Executive Alex Baldock said “many people’s eyes have been opened” to the uses of tech, including for home working and entertainment.
The comments came as Dixons reported that online sales more than doubled during the pandemic. But he said Dixons planned to keep High Street shops despite the online shift.
Read the full article on the BBC website
NAM Implications:
- ‘People know what technology can do for their lives:
- to keep them connected
- and work from home
- keep their family fed, clean, entertained
- The real issue is what they can afford and their willingness to pay…
- i.e. suppliers are still in the position of having a relative competitive appeal vs available alternatives…
- i.e. See Buying Mix Analysis
