Vimto Out of Home, the Nichols-owned supplier of soft drinks brands for hospitality and leisure, is set to revive the Slush Puppie frozen drink brand in the UK, following a new agreement with the brand’s US owners, J & J Snack Foods.
The long-term agreement gives Vimto Out of Home the rights to manufacture, manage, distribute, and sell the Slush Puppie brand across the UK, Ireland, and Europe. The company revealed that it is planning to refresh the brand to boost its appeal.
Nick Yates, Commercial Director at Vimto Out of Home, said: “We are thrilled to welcome Slush Puppie into the Vimto Out of Home family. Slush Puppie is a brand that is extremely well-known in the UK and we are delighted to be able to offer our customers an even wider choice of frozen drinks brands.
“We’re passionate about frozen drinks and believe that under our care and with our unrivalled expertise in the sector we can help Slush Puppie reach its full potential in the UK and Europe.”
Dan Fachner, President and CEO at J&J Snack Foods, added: “Given their track record of success within the frozen category, we know Vimto Out of Home is very well positioned to take the Slush Puppie brand to the next level in this market. We’re looking forward to seeing big things from this brand and continuing our partnership with Vimto Out of Home.”
