Latest data from the Lumina Intelligence Eating & Drinking Out Panel shows consumer participation in the eating out market grew by 2ppts in the four weeks ending 13 June vs the previous month-long period, to 58%. Visit frequency also increased from 0.7 times per week to 1.4 times over the same period.
With the re-opening of dine-in hospitality, including indoors, in the last four weeks, there was also a shift in channel share. Pubs & bars and restaurants both gained share, +3.5ppts and +2.3ppts respectively; whilst quick-service restaurants (-2.9ppts) and coffee/sandwich (-2.5ppts) lost share. This change in channel usage also led to an increase in average spend, which rose 7.2% to £9.55 in the four weeks to 13 June.
As a result of the reduced restrictions, an increasing proportion of out-of-home meal occasions were ordered and bought at the venue, accounting for almost 7 in 10 occasions, an increase of 4.1ppts vs the previous four weeks. Meanwhile, both delivery and click & collect saw share fall by 2.0ppts and 3.0ppts respectively.
Insight Director at Lumina Intelligence, Blonnie Whist, commented: “With the re-opening of indoor dining, we’ve seen an increase in participation and frequency of eating out and the shift towards higher spend channels such as restaurants and pubs/bars has also driven up average spend.
“As predicted, the increase in on-premise dining has led to a drop in delivery and click & collect occasions, but these remain an important route to market for those consumers who remain nervous about venturing out to venues and as a continued source of revenue for operators.”
NAM Implications:
- Key for suppliers to take a stance…
- …on eventual settling point.
- i.e. 60% of pre Lockdown activity…
