ECRM, the US firm that recently opened up its RangeMe product discovery platform to UK retailers, has announced the launch of its ‘2021 Global Market: Fall Experience’ which will bring together buyers and product suppliers from around the world across all major consumer packaged goods (CPG) categories to meet virtually between 18 and 22 October.
“If the success and scale of 2021 Global Market: Food & Beverage told us anything, it was that this is exactly what the industry has been waiting for,” said Greg Farrar, CEO of ECRM. “We’re now opening up the Global Market to include dozens of categories, on technology built for retail, foodservice and CPG buyers and sellers.”
The 2021 Global Market: Fall Experience event will deliver international scale by combining RangeMe’s product discovery experience with ECRM Connect, a virtual meeting environment for brands to showcase relevant products to buyers from retailers and foodservice operators of all sizes and locations. Categories covered will include food, beverage, foodservice, baby, household, housewares, pet, school & office, toy, seasonal, camping, beauty, health care and personal care.
Approximately 2,000 buyers and sellers from 53 countries participated in the Global Market: Food & Beverage event in June, with just under 1,500 meetings held on ECRM Connect.
John Terry, Co-Founder of Ketonia Foods, said it was “a huge win” for his company, adding: “The thought leadership sessions were incredible and provided insights that we put to immediate use in our buyer meetings. We had multiple awesome conversations with retailers during the week and are working on the logistics of some deals from those meetings right now. I.m looking forward to the next Global Market in the fall.”
Product discovery for 2021 Global Market: Fall Experience participants begins 23 August and will run through to 16 October. During this time buyers can find relevant products within their respective categories on RangeMe and select those brands that they would like to meet with virtually. Brands that are selected will be invited to choose an available time on that buyer’s calendar for a face-to-face virtual meeting between 18 and 22 October.
The event will also feature presentations from entrepreneurs and industry executives, including keynotes by Ahold-Delhaize USA, Petco, and Facebook.
