Sainsbury’s has unveiled a new dedicated lunch stand in over 300 of its stores, designed to make shopping for lunch easier as people switch between working at home and in the office in the wake of the pandemic.
The in-aisle concept is claimed to be a first of its kind for UK supermarkets and offers a selection of 24 ‘time saving’ lunch meals priced from £2.00.
Sainsbury’s own label range comes in new packaging and includes hot food options such as Thai Red Curry and a Mexican Burrito Bowl that can be cooked at home or in the office in minutes. Other products include flatbreads with a range of fillings and salad combinations such as Roast Vegetable Couscous and Lamb Koftas, or Corn Fritter and Bean Salad.
Sainsbury’s will also be offering a selection of exclusive branded dishes from high street chains Itsu, Leon and Wasabi. These include noodles, soups, and salads.
Frances Hughes, Category Planner, Food for Later for Sainsbury’s, commented: “As a hybrid style of working becomes more normal, we’ve been working hard to analyse customer needs when it comes to their lunchtime meals. It’s important for us to provide our customers with convenient and healthy lunch options whether they’re in the office or at home, and alongside our partners Wasabi, Itsu and Leon, we’ve developed delicious choices that enable them to do so.
“Whether it’s stocking up on the weekly shop or heading to a Sainsbury’s Local during a lunch break, the introduction of the in-aisle lunch stand makes it easily accessible for anyone to pick up an affordable and balanced meal, no matter what your daily ritual is.”
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