Morrisons and Waitrose are the last of the major supermarket chains to launch their Christmas ad campaigns.
The 60-second Morrisons TV ad (see below) tells a tale about ‘Farmer Christmas’ who works all year in order to deliver festive food to consumers. The Christmas ad is part of the retailer’s ongoing support for British farmers with other recent activity including the reduction of seasonal pork prices to help alleviate the pressures faced by pig farmers.
Rachel Eyre, Morrisons Chief Customer & Marketing Officer, said: “Told through the eyes of children, our advert reveals the ‘secret’ of the other star of Christmas – not Father Christmas but Farmer Christmas. It aims to celebrate and showcase all the hard work, skill and dedication that goes on behind the scenes to grow and make the food for Christmas throughout the year.
“From all the British farmers and growers we work with directly, to our 105,000 colleagues who are delivering, stocking, making and preparing fresh festive food, to bring our customers a Christmas feast for their table”.
Meanwhile, the Waitrose Christmas campaign features Extras star Ashley Jensen, showcasing why “the best bit of Christmas is the food”, no matter the time, place, or occasion.
Martin George, the chain’s Customer Director, commented: “Food plays such a wonderful role in creating those special moments and we know how incredibly important this Christmas is to so many people, after we were unable to have all of our family and friends around us last year. We felt the feasting and celebrations deserved the spotlight in this year’s campaign because after all, the best bit of Christmas is the food.”
NAM Implications:
- So all mults ‘on air’…
- May the best ad win…
