Asda has announced that emergency workers with a Blue Light Card will benefit from 10% off their shopping throughout the Christmas period.
The discount is available in all of Asda’s 633 stores until 2 January and includes food and drink, George at Asda clothing and homeware, toys, gifts and optical. Blue Light Card holders can receive the discount by presenting their card at the checkout.
Derek Lawlor, Chief Merchandising Officer at Asda, said: “Blue Light Card holders work in difficult and dangerous situations every day of the year to provide support to people across the UK who need it the most. We wanted to recognise this and thank them for everything they do by offering a discount in our stores this Christmas.”
Tom Dalby, CEO of the Blue Light Card scheme, added: “Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will help millions of blue light workers in the country. After last year’s restrictions, this Christmas will feel particularly special for those who were unable to see their loved ones during the festive period in 2020.”
