With consumers facing a cost-of-living squeeze in the months ahead, Ocado has launched an advertising campaign that focuses on the value of its essential products.
Called ‘Bringing Great Value To The Table, the campaign will be running across television, video-on-demand, digital, social, press and radio until 13 March.
“With a wider range than any other supermarket, Ocado truly has something for everyone,” said Laura Harricks, Chief Customer officer at Ocado Retail. “We’re excited to bring to life our extensive selection of Everyday Savers, perfectly illustrated with a never-ending table of essentials.”
Alongside Christmas trading updates over the last couple of weeks, Tesco, Sainsbury’s and the discounters have all promised to keep food inflation to a minimum for consumers facing a squeeze from soaring energy bills and tax rises. The pledges suggest the sector faces a price war at a time when suppliers are looking to pass on higher commodity and supply chain expenses.
