The Mail on Sunday claims shoppers buying low-sugar and reduced-fat versions of leading food brands are paying a “hidden health tax”.
The report highlights that the likes of Alpen, Muller, Heinz, Jordans and Trebor, as well as supermarkets such as Tesco, Sainsbury’s and Asda, all make healthy options priced the same as regular products – only smaller in size.
It is claimed that near identical-sized packaging is often used, meaning customers have no idea the healthier choice in effect costs more.
Read the full article on the Daily Mail website
NAM Implications:
- This report is making a case that will probably resonate with consumers…
- ‘…healthy options priced the same as regular products – only smaller in size’ raise the ‘shrinkflation’ issue in the minds of consumers…
- …with Letter-of-Law vs Spirit-of-Law compliance no defence…
- …especially with savvy consumers.
- i.e. given consumer perception being a bigger driver of consumption.
- Watch this space.
