Asda has collaborated with Whywaste, a firm that offers digital solutions to reduce food waste, to create a new data solution that simplifies the supermarket’s product mark-down process.
Whywaste’s digital date checking solution identifies products that are close to their expiry date so staff in store can mark them down before they reach their expiry date, and potentially prevent them from going to waste. The new technology means that Asda store workers no longer need to look at all the products but receive information via an app on products which are about to expire. As a result, no product can be overlooked and is also acted upon in due time.
Asda claims it will lead to a greater reduction in food waste, helping the supermarket towards its goal of reducing food waste by at least 50% by 2030 as part of the Courtauld Commitment.
“To reach our waste targets we are constantly looking for technologies and tools to help,” said Asda Waste Process Manager Andrew Hudson.
“By partnering with Whywaste we can help eliminate unnecessary food waste from our shelves by identifying products nearing the end of their lifespan easier and encouraging customers to purchase them by reducing their price and increasing their visibility.
“We have had great feedback from our stores and we are excited by the positive impact this new technology will have.”
