Amazon is taking legal action against four companies it has accused of deliberately flooding its shopping platform with fake reviews.
The companies act as unofficial brokers between Amazon sellers and individuals who write reviews, the tech giant says. The reviewers get free products and a small fee in return for each review, and the firm charges the seller a fee for boosting its ratings on Amazon.
The sellers are not necessarily aware that this is being done by using fake reviews, Amazon said.
The firms it has threatened legal action against are accused of collectively targeting its platforms in the US, UK, Europe, Japan and Canada. It targeted three of them earlier this year and has now confronted another.
Read the full article on the BBC website
NAM Implications:
- Doing, and being seen to do…
- …has to be reassuring for consumers re validity of Amazon ratings.
- Meanwhile, reflect on the eye-watering numbers.
- ‘Amazon claims to have stopped 200 million reviews which it believed to be fake, from being published’
