In Revlon’s 1980s heyday, supermodels Cindy Crawford and Claudia Schiffer appeared in television and magazine advertising that promised to make women “unforgettable” with the brand’s bright red lipsticks.
Today, consumers scout out cosmetics on social media and a flood of buzzy independent brands fronted by celebrities such as singer Rihanna and influencer Kylie Jenner that have sidelined the likes of Revlon.
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