Today, more than 90% of CEOs say that sustainability is fundamental for success [Forbes]. Despite this apparent commitment to sustainability, consumers are sceptical: 59% are concerned about greenwashing. When trust and sincerity matter to 94% of consumers, and 79% want brands to be socially engaged, purpose-driven marketing and brand storytelling is stepping up to bridge the gap between consumer trust and corporate sustainability.
Join Bulbshare and sustainability experts, Aimée Anderson, Paul Crewe, and Mark Downes on 04.08.22 at 13:00 BST as they discuss the intersection between branded content, sustainability, and brand purpose.
Covering:
- Storytelling: Behind the scenes of branded content
- Walking the walk: Does your marketing strategy have sustainability at its core?
- Purpose: Why does your company exist?
Featuring:
- Aimée Anderson: Founder, Better World Entertainment; Chief Operating Officer, Ecoflix
- Paul Crewe: Chief Sustainability Officer & Executive Director, Anthesis Group; ex Head of Sustainability, Engineering, Energy & Environment, Sainsbury’s
- Mark Downes: Founder, Green Eyed Monster Films; Creative Director, The Planet Shine
