Looking at the image below, I wondered what is the gap between having data and acting upon data. A small step, but a huge difference.
Last year was all about thinking, and how to make this step up inside of our organisation. This is why Amazon Navigator was born. But today it’s not about positioning one of our tools (which btw. I love as much as our customers!) but about making a step back and thinking about analytics.
I wrote a piece about the power of prescriptive analytics. Today the game is not just about having more data, it is about being more efficient and using or acting upon data. This brings us to think about how we buy analytics, and where does that fit into our organisation and drive profitability?
Read more here: The Power of Prescriptive Data Analytics for CPG Brands
Based on graphic by B. Rossen & K. Lurie, and shared by Andreas von der Heydt
NAM Implications:
- You know it makes sense…
- …to go that extra step…
