Calbee UK, the manufacturer of Seabrook crisps and Loaded snacks, has appointed Claire Hooper as its new Marketing Director.
Hooper, who is based at the company’s HQ in Bradford, has worked in the food and drink sector for over 20 years. Before joining Calbee UK, she was Head of Brands in the snack foods division of Valeo Foods UK, leading brands such as KETTLE Chips and Barratt sweets.
Prior to Valeo, Hooper was at pladis for almost eight years, latterly as Head of Marketing for the group’s cake business. She has also held marketing positions at Arla Foods and Fox’s Biscuits.
Hooper will be responsible for leading and implementing Calbee’s marketing strategy and activation.
Daniel Woodwards, Managing Director at Calbee UK, said: “Seabrook Crisps has been performing phenomenally well, outperforming the category and now worth £74m. The appointment of Claire into the role of Marketing Director recognises our further ambitions for our brands and we are delighted to have someone of her calibre and experience onboard.”
Hooper added: “I was drawn to the ambitious growth agenda, brands and culture at Calbee; it’s a talented, tight knit, agile team here in the UK, backed by the wider global Calbee organisation. The Seabrook brand is also one I have known and loved since childhood and I look forward to helping to further fuel its growth.”
