As inflation rises to a 40-year high in the UK and US, 93% of consumers are feeling the pinch. From returning more purchases, to shopping more own brand, to switching supermarkets, consumers are finding new ways to save money as the bills stack up.
On 31 August at 15:00 BST, join Bulbshare’s Chief Customer Officer, Louise Hughes, and Market Director, Danton Crosser, as they discuss the discrepancies and similarities in how UK and US consumers are responding to record inflation – and what your brand needs to do to resonate with struggling consumers.
Covering:
- How UK and US consumer behaviour varies in times of financial crisis
- What brands need to do to support customers in times of hardship
- Consumer buying behaviour in the cost of living crisis – is it here to stay?
Featuring:
- Louise Hughes: Chief Customer Officer, Bulbshare
- Danton Crosser: Market Director, Bulbshare
