Aldi is partnering with the fast-growing surplus food app ‘Too Good To Go’ as part of the retailer’s wider drive to reduce food waste.
The supermarket is trialling the app in seven stores across the North East of England for five weeks. Under the scheme, products that are damaged or approaching their use-by date are collated into ‘Magic Bags’, which customers can buy for £3.30 each via the Too Good To Go app, before collecting them from the store.
The exact contents of each bag are not known until they are collected, but each one will contain at least £10 worth of groceries.
“Tackling food waste has never been more important, both for the sake of the planet and to support people looking for the best possible value on their groceries,” said Liz Fox, Corporate Responsibility Director at Aldi UK.
“This trial will show us whether Too Good To Go can help us make better use of food that is nearing the end of its life while also giving customers the chance to enjoy our products at even more amazing prices than usual.”
Aldi has committed to cutting food waste by 20% by 2025 and halve it by 2030. It already works with a nationwide food donations programme that redistributes surplus food to local charities and community organisations.
