The Association of Convenience Stores (ACS) has called for a consistent regulatory approach across the UK on impending restrictions on the sale of foods high in fat, salt or sugar (HFSS).
The ACS made its comments in the wake of a Welsh government consultation that suggests similar, but not identical, restrictions to those coming into force in England next month.
The Welsh Government is looking at restricting ‘temporary price reductions’ of HFSS products and meal deals, including HFSS products. It is also proposing to restrict the siting of HFSS products on ‘free-standing display units’ in addition to England’s rules at store entrances, at the tills, and at the end of aisles. Meanwhile, the Welsh consultation suggests HFSS products might be defined differently through alternative nutrient profile models.
In its submission, the ACS called for the Welsh Government to ensure that the regulations are fully aligned with those being introduced in England to ensure consistency, reduce the burden on businesses across the food supply chain and avoid confusion amongst retailers.
In regards to the restrictions on the placement of HFSS products, ACS has called for an exemption for small shops under 280 sq. m (3,000sqft), including shops operating under a symbol group brand.
ACS chief executive James Lowman said: “We know from our members that customers are watching every penny at the moment in light of the cost of living crisis, and if the Welsh Government decides to proceed with these regulations, we would urge them to restrict temporary price reductions or meals deals from the definition of value promotions as these help customers to save money, manage their budget and feed their families.
“Retailers are facing huge cost increases through energy bill and rising labour costs, the last thing they need is another bill for relaying their stores in order to move products two metres away.”
There are currently no set timescales for the introduction of the Welsh proposals after the consultation period, but the country’s overall health strategy states that ‘by 2030’ measures will be in place.
In England, the ban on promotions such as BOGOFs or 50% extra free deals in supermarkets and convenience stores for HFSS foods has been put back until October 2023. However, the placement of such products in high footfall areas like checkouts, end-of-aisle units, store entrances, and designated queueing areas will be banned for some stores from next month.
